UTStarcom Launches Worldwide Corporate Brand Initiative
ALAMEDA, Calif., Oct. 13 /PRNewswire-FirstCall/ -- UTStarcom, Inc.
(Nasdaq: UTSI), a global leader in IP-based, end-to-end networking solutions
and services, today announced a new corporate brand initiative that highlights
the company's core values of innovation, flexibility, and reliability. Through
the initiative, the company seeks to build awareness of its comprehensive
product line and its ability to provide customers worldwide with complete,
end-to-end solutions. The company plans to launch the new brand and company
logo at the PT/Wireless & Networks Comm China show in Beijing from
October 18-22, 2005.
New Brand to Emphasize Corporate Innovation, Flexibility and Reliability
'Over the last 10 years, UTStarcom has had tremendous success in Asia
developing highly innovative telecommunications and networking solutions.
However, the company's brand value on a worldwide basis was not very strong,'
customer base expanding and our product portfolio increasingly becoming more
consumer-oriented through the development of our mobile handset, smartphone
and IPTV businesses, the need for a strong brand that is recognized globally
and effectively communicates our core corporate philosophy will become
paramount. I believe strongly that the new global brand will generate greater
awareness of UTStarcom as an innovator of reliable, leading-edge
communications technologies and help ensure that our current and prospective
business partners worldwide understand the breadth and depth of our
telecommunications solutions capabilities.'
'The telecom industry is a highly competitive marketplace filled with
strong brand names associated with both our equipment vendor competitors as
well as our carrier customers worldwide,' said
worldwide marketing at UTStarcom. 'Improving UTStarcom's global brand
awareness will increase not only our recognition with consumers, but also our
reputation as a reliable provider of practical, innovative communications
'A World of Better Communication' - The Philosophy of the New UTStarcom
The new UTStarcom corporate logo and tagline -- 'A World of Better
Communication' -- reflect the transformation the company has undergone from a
PAS equipment manufacturer focused on the
diverse telecommunications and network solutions. Developed in partnership
and logo is scheduled to appear on the company's products and marketing
materials by the end of the year.
The sphere in the new UTStarcom logo is a graphic representation of the
'world' that is referenced in the company's new tagline 'a world of better
communication.' The tail off the globe is representational of motion and
energy, symbolizing UTStarcom as a force always pushing for innovation and
striving for the new technological frontier. The 'four-pointed' star in the
letter 'A' of the logo represents UTStarcom as a navigational source which
leads the world of communications in terms of innovation, insight, inspiration
'UTStarcom has been a dynamic innovator in global communications in recent
years, but its brand is virtually unknown. Increasing its brand awareness is
the next logical step for the company,' said
creative director for The Richards Group. 'A well-defined brand will bring
greater customer demand, higher margins and greater profits to UTStarcom, and
we are thrilled to be their partner during this time of growth.'
About UTStarcom, Inc.
UTStarcom is a global leader in IP-based, end-to-end networking solutions
and international service and support. The company sells its broadband,
wireless, and handset solutions to operators in both emerging and established
telecommunications markets around the world. UTStarcom enables its customers
to rapidly deploy revenue-generating access services using their existing
infrastructure, while providing a migration path to cost-efficient, end-to-end
IP networks. Founded in 1991 and headquartered in Alameda, California, the
company has research and design operations in the
For more information about UTStarcom, visit the company's Web site at
About The Richards Group
The Richards Group, located in
independent branding agencies in the nation. Agency clients include the
standard-setting brands of The Home Depot, Chick-fil-A, Hyundai, Red Lobster,
Motel 6 and Fruit of the Loom. Total billings for the agency were
in 2004. The Richards Group can be found at www.richards.com.
The foregoing statements regarding, without limitation, the anticipated
timing of the launch and commercial use of the company's new brand and logo,
the anticipated effects of a new global brand and improved global brand
awareness, the anticipated expansion of the company's customer base, the
anticipated orientation of the product portfolio, the anticipated development
of the company's mobile handset, and the anticipated need and importance for a
strong, effective and globally recognized brand, are forward-looking in nature
and are subject to risks and uncertainties that may cause actual results to
differ materially. These factors include rapidly changing technology, the
changing nature of the telecommunications market in general and the US market
in particular, evolving product and application standards, changes or delays
in product introductions and deployments, possible downturns in the US market,
the termination of significant contracts, partnerships or alliances, and other
uncertainties, such as changes in government regulation and licensing
requirements in the
to the risk factors identified in its respective Annual Report on Form 10-K,
Quarterly Reports on Form 10-Q and Current Reports on Form 8-K as filed with
the Securities and Exchange Commission.
SOURCE UTStarcom, Inc.